Did you know …

Moms are 20% more likely to use social media than the general population, according to BabyCenter. In fact, 91% of moms now use social media regularly.

Social Media Marketing: It’s Not About You

One of the most exciting new opportunities to grow your business is through Social Media Marketing (SMM). To succeed with Social Media and drive business value however, you need more than just a Facebook page or Twitter account: you need a real plan and communications strategy.Often, the biggest challenge for those responsible for social media marketing at small and large organizations is their mindset. Those responsible – public relations, corporate communications, marketing, customer service, research, etc. – are likely still operating from the traditional/legacy corporate mindset: Define your audience, your goals and objectives, then develop talking points aimed at getting your audience(s) to act and meet the goals or objectives. Then measure the results and adjust accordingly.

Look at social media marketing like you would a free seminar. People are there for you.. they are there for themselves.

social media marketing agencySocial Media Marketing is about them… not you.

Talking points are as useful in a social media marketing as using coffee cup made out of tissue paper. It won’t hold sh#t and you’re going to make a mess of yourself.

Social media marketing is about communications and altruistic knowledge sharing. It’s about providing your audience with valuable information, knowledge and commentary in an effort to build a relationship with them. You can’t fake it.

Online communities and social networks were born for people to communicate. The reason people (your potential customers) go to them, is for unbiased, honest information about products and services. Social media exists to provide trusted, 3rd party information to consumers (buyers) who don’t want a sales pitch. If you go in with one, you’re dead.

The key to success is not talking points, but conversation, and getting yourself involved in the right conversations in the right way. You need have clear Rules of Engagement and clearly articulate them to your marketing group.

Consider these questions when developing the Rules of Engagement for your social media efforts:

  • Who do you want to talk to? Describe them.
  • Where do we find them?
  • What are they talking about already?
  • How appropriate is it for you to join that conversation and, if so, when?
  • How do you add value to the conversation without being overly promotional?
  • What value can you provide in terms of knowledge, opinion or content?
  • How can you earn their trust?
  • Once you have trust, then how can we ask their input into your product or service?
  • Under what circumstances can your point the conversation toward your product?
  • What can we say or do that invites someone else to point the conversation toward your our product?
  • Be ready to apologize quickly if you overstep or get accused of violating their trust

If you want help with your social media strategy or efforts, just let us know. We work with organizations to put together effective strategies and plans, rules of engagement and provide ongoing social media services and content services.