Did you know …

Moms are 20% more likely to use social media than the general population, according to BabyCenter. In fact, 91% of moms now use social media regularly.

Does Your Website Reflect Your Business?

Consumers today expect businesses to have a website that does more than just give them an address, a picture of a menu or list of products. Consumers expect business websites to communicate enough about the business so they can make a decision about whether to engage with that business or not.

Websites that support physical (brick-and-mortar) locations need to be more than a brochure. Consumers today expect companies to have a website that gives them a real feel for the business, details on products and services, schedule, hours, location and a way to communicate. For example, businesses that operate with appointments and schedules would likely please customers (and potential customers) by providing the ability to schedule appointments online.

The Real Opportunity (Lost?) is Engagement

The problem with many websites supporting retail businesses is the lack of engagement that these websites provide. This is ironic considering that engagement is often a core offering of so many small businesses.

Small businesses that compete with large big-box stores know as well as anybody that their engagement with their customers is a key differentiator. Consider your average local small hardware store compared to the big box home stores. In my experience, my local hardware store generally provides much more personal service, expert assistance and advice. Aside from the personal service, the expert assistance and advice saves customers time, money and headache by helping ensure they get what they need, the first trip, and they know how to use it.

A lost opportunity for small local stores is their website. Often, instead of advice and tips, they have a static webpage with a list of products or services, a few pictures and an address. Instead, these businesses could be providing the same personal and valuable service that they provide in their store(s). This engagement builds relationships, trust and ultimately sales.

So, take a look at your website and ask yourself one question: Does your website provide anything of value to your customers or potential customers, beyond your location, phone number and a list of your products and services? Then ask yourself, if that’s how you run your business. If not, then maybe it’s time your website reflects your business values.