Did you know …

Moms are 20% more likely to use social media than the general population, according to BabyCenter. In fact, 91% of moms now use social media regularly.

Blogging vs Content Marketing

When some of us think of ‘blogging’, it conjures up an image of a kid in his parent’s basement writing posts about comics or video games. For others, we think of that VERY talkative neighbor that asks you whether you’ve seen her food blog … EVERY TIME you see her. In either case, you probably aren’t thinking about the value of their business opportunity.

content marketing strategySo, while the kids were blogging, and stay-at-home Mom’s were blogging (seriously, according to Pew Research Center’s Internet & American Life Project, “approximately 14% of women who are online in the U.S. write blogs”), some very forward-thinking businesses were too. And you won’t believe what happened.

Blogging become a VERY powerful way to generate organic traffic. I’m not kidding! Take for example a food blog (thepioneerwoman.com) written by Ree Drummond, which generated over 23 million visitors and booked $1 million (yes $1,000,000) in ad revenue in 2010 alone. And then look at the top video game blogs and you’ll find that the kid isn’t in his basement anymore. He’s got offices in Cali and a production team… and serious revenue.

The problem became how to convince the CEO and senior executive team at MAJOR CORPORATION that blogging was going to help grow market share? It wasn’t easy considering that all they thought of when someone mentioned ‘blogging’ was that very talkative neighbor and that kid in the basement.

Many people tried and failed. (Let’s take a moment to remember the poor Chief Marketing Officers that came before us.) So, to help improve the perception of blogging, smart marketers incorporated it into a comprehensive  ’content marketing’ strategy. These strategies leverage web content to drive highly qualified traffic (potential customers) to their website, create trust with potential buyers and drive business opportunity. So, sure blogging still exists however, it’s often just a part of much larger Content Marketing strategy.