A critical aspect to market positioning is how key analysts and recognized industry experts position your product or service. Why? Because your decision makers lean them for their insights and expertise. They trust them, to an extent, and if you aren’t being mentioned, then often times you may not even be considered. On the other hand, if an industry analyst talks about how great your solution is,..the value can be substantial.
We have years of experience working with analysts and experts positioning organizations, products and services. We are able help identify who the key analysts and experts are, coordinate calls with them, help you put together presentations and even help deliver them.