Proven B2B SaaS Product Marketing Expertise
Critical to the growth and success of your products (or services) is product marketing positioning. Many organizations struggle with positioning. Often it’s seen as a much more complicated than expected and more artistic than it really is.
We understand product marketing and how it’s done, and it’s more process than art. We work with organizations to help implement and streamline their product marketing processes, develop positioning and go-to-market strategies. We are able to engage with client’s at any stage of the process and even provide part-time ongoing consulting services.
We are experienced in Pragmatic Marketing‘s proven approach and have built on their methodologies, based on our years of experience.
A valuable approach to managing positioning and messaging is to develop a ‘marketecture‘. A marketecture is living document that contains the who, what, why, when and how of your target customers and your product messaging. A good marketecture is your sole-source for product messaging, ensuring your entire organization (sales, customer services, management and marketing) are all on the same page with your messaging. Read more about our proven marketecture development process here.
Product Marketing Process:
- Market Analysis
- Competitive Analysis
- Strategy Development
- Business Strategy
- Program Development and Alignment
- Readiness (Collateral and Tool Development)
- Ongoing Support